Everyday Fresh

By Fresh ‘N Clean

Everyday Fresh is a dog shampoo by Fresh ‘n Clean at an affordable everyday price. Like the mainstream line of Fresh ‘n Clean products, Everyday Fresh uses all natural ingredients, enforced by the lush imagery on the packaging. It was critical that the bargain sub brand did not cannibalize the existing premium line, but still represented the quality standard of Fresh ‘n Clean. Area of focus included logo (brand mark), packaging art direction and design.

Role: Designer

Design Direction: Steve Cox

Creative Direction: Jerry Corcoran

Agency: Cornerstone Strategic Branding 2015