CVS Beauty Mark Press Event

CVS Times Square New York, New York 2019

In coordination with CVS’s movement to share only unaltered images in 2019, CSM LeadDog and coordinating agency partners hosted 74 media members at the CVS store location on 1440 Broadway in Times Square. This multi-layered event featured celebrity panel discussions, gallery wall reveal, interactive photo moments, and outdoor activations. Katie Couric moderated a panel featuring television personality and celebrity chef Ayesha Curry, along with several CVS senior leadership members. The discussion centered around the acknowledgment and support of authentic and unaltered beauty. Creative direction by Ariel Zuckerman, art direction and stage design by Gina Moyer, graphic design by Richie Guzman